Local Search and Offline
Despite our widespread acceptance and use of the Internet - We are always surprised by how many people really have no idea what SEO (SEO) is about. They instinctively know WHY they like to click on that first listing in the natural results; but they don't have the first clue HOW it got there. Making matters worse is the fact that the Internet world is largely unregulated and still being figured out - so it seems that everyone has their own "best practice" and definitions of things like SEO.
Search engine optimization is a time efficient approach to marketing
Thinking ahead approach because it deals with the ever expanding Internet
Cost effective compared with traditional advertising
Obtaining qualified customers whom will increase your conversion rate
Local Search SEO
One word sums it up - competition. Depending on what study you read, there are as many as 20 billion web pages being indexed at any given time. The major search engines do their best to go through these pages and catalog them so that they can tell you about it if you use their website to search. With so many website pages out there competing for similar phrases it is absolutely critical to make sure you are using every tool at your disposal to make sure your customers can find you when they are looking.
We usually tell clients that their intuitive feeling of WHY they trust that first listing is that - simply put - it's the best result for the phrase you type in. People seem to understand that. However most people don't really understand why one site would be better than another so here goes with a quick explanation…