What is Google Analytics
Google Analytics Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
Search engine optimization and Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Thinking ahead is Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using Google Analytics, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Google Analytics approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of Google analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Users can officially add up to 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign
Seo and google analytics
Google Analytics and Search Engine Optimization.
Three of the main areas we look at are;
Search traffic – how much traffic are search engines sending, growth rates and conversions
Keywords – which terms are bringing the most traffic and affecting conversions
Content performance – which content items are performing the best and search traffic growth
Today we’ll look at ‘Search traffic’ and how we can use Google Analytics to dig better understand the efficacy of your SEO program.…